Privacy Policy

Last updated: this is a plain-language placeholder for our MVP and is not legal advice. We’ll publish a complete policy before launch.

Matchbook (“we”, “us”) is a personalized shopping recommendation platform. This page explains, in plain language, what information we work with and how we treat it.

Information we work with

Style profile data. The answers you give when building your profile — your wardrobe preferences, sizing, fit frustrations, style goals, things you’d rather avoid, and your usual budget.

Shopping preferences. The choices you make in a shopping session, such as the occasion, categories, budget for the day, and items you mark as “Not for Me”.

Basic technical data. Standard information a website receives, such as your browser type, used to keep the site working and secure.

Where your data lives

By default, your profile and preferences are stored locally in your own browser (using local storage). Without an account, this data stays on your device and is not uploaded to Matchbook. Clearing your browser storage removes it.

Accounts (optional)

If you choose to create an account, your style profile, preferences, and the items you’ve marked “Not for Me” are saved to a secure database (hosted by our infrastructure provider, Supabase) so you can sync them across devices. This data is protected so that only your signed-in account can read or change it. We store your email address for sign-in; passwords are securely hashed and never visible to us. You can request deletion of your account and its data at any time by emailing us.

Style Scan photos

If you use Style Scan, the photos you upload are sent to our AI provider (Anthropic) to generate your styling estimate and are processed in memory and not storedby Matchbook — we don’t keep the images or write them to a database. Only the qualitative result (an estimated colour season and flattering, plain-language styling notes) is saved to your profile. Style Scan is designed never to produce or store measurements, weight, or clothing sizes.

Cookies

Matchbook does not use tracking or advertising cookies. The only cookie we use is an essential cookie to keep you signed in if you create an account. Your profile and preferences themselves are kept in local storage (and, with an account, the secure database above), not in cookies.

How we use information

We use your information solely to generate and improve your recommendations and to operate and secure the site. We do not use it to build advertising profiles.

We do not sell your personal data

We do not sell your personal data. Matchbook may earn affiliate commission when you choose to buy from a retailer we link to, but that does not involve selling your personal information.

Links to retailers

When you click through to a retailer, you leave Matchbook and are subject to that retailer’s own privacy practices. We encourage you to review their policies.

Contact

Questions about privacy? Email us at hello@buildmatchbook.com.